HTML <b> Tag

The <b>Volkswagen Golf</b> was the winner in our road test.

The above example demonstrates usage of the <b> element.

The W3C states that the <b> element:

represents a span of text to which attention is being drawn for utilitarian purposes without conveying any extra importance and with no implication of an alternate voice or mood, such as key words in a document abstract, product names in a review, actionable words in interactive text-driven software, or an article lede.

And that the element should be used as a last resort when no other element is more appropriate.

A Note on Usage

The <b> element should not be used to convey extra importance or convey stress emphasis. To convey extra importance, use the <strong> tag. To emphasize text, use the <em> tag.